Marketing analytics & ROI tracking

If you cannot measure it, you cannot defend the budget. Clean tracking, one dashboard, and a monthly readout that says which channel actually produced the revenue.

The problem

Almost every company I audit has the same problem: three sources of truth that disagree. Google Ads claims 40 conversions, GA4 claims 22, the CRM shows 9 closed deals, and the spreadsheet says 12. So the budget gets allocated by whichever number is loudest.

Analytics work is not about more data. It is about one number per channel that everyone agrees on, and the discipline to keep it clean as the site changes.

What changes

  • Conversion tracking that fires once, correctly, with values attached
  • One dashboard in your account, readable by a non-marketer
  • Attribution that shows assisted conversions, not just last click
  • A monthly readout tying spend to pipeline
Marketing dashboard with KPI tiles and a rising revenue chart
Marketing dashboard with KPI tiles and a rising revenue chart

What is included

Everything below is in the standard engagement. Nothing is held back for an upsell.

  • GA4 and Google Tag Manager configuration, with a documented event schema
  • Server-side or consent-mode setup where privacy rules require it
  • Custom KPI dashboard built in your own Looker Studio or equivalent
  • Attribution modelling across paid, organic and outbound
  • UTM discipline and a naming convention your team will actually follow
  • Monthly insights report and one training session

How it runs

The first ninety days

  1. Audit trackingWhat fires today, what double-fires, what is missing entirely.
    Week 1
  2. BuildEvent schema, tags, conversions and the dashboard.
    Weeks 2–3
  3. VerifyCross-check against the CRM and against raw server logs before anyone trusts it.
    Week 3
  4. MaintainMonthly checks, because tags break silently.
    Ongoing

Who this is for

  • Companies spending $3k+/mo on marketing without a reliable dashboard
  • Teams whose CRM and ad platforms disagree
  • Businesses preparing for a funding or board reporting cycle

Who it is not for

  • Sites with no traffic and no spend — there is nothing to measure yet
  • Anyone wanting tracking that ignores consent requirements
  • Companies that will not give access to ad accounts and analytics

Pricing

Published prices, no setup surprises

Every price below is a real starting point, not a teaser. Your final quote is itemised and fixed in writing before work begins.

Most chosen

Analytics programme

$375/mo + $500 setup

  • GA4 + tags + dashboard build
  • Attribution modelling
  • Monthly insights report
Get started

Setup only

$750 once

  • Full tracking setup
  • Dashboard build
  • 1 training session
Get started

Prices in USD. Month-to-month recurring plans; cancel effective at the end of any billing cycle. One-time items are billed 50% at kickoff and 50% on delivery unless your proposal says otherwise. See the refund policy for the 14-day first-month guarantee.

Questions

Straight answers

Do you use cookies?
Only where you need them. GA4 can run with consent mode, and I often recommend a cookie-less tool for the top of the funnel so your privacy policy stays simple. This site itself runs no tracking cookies at all.
Who owns the dashboard?
You. It is built inside your Google account or your BI tool, with your data. If we part ways, you keep everything including the documentation.
Can you fix tracking without a rebuild?
Usually yes. The setup-only tier exists for exactly that — one clean implementation, a training session, and you maintain it.

Related services

Not sure which one you need? The free 30-minute call exists for exactly that conversation — and if the answer is "none of them yet", I will say so.

Ready to talk about the numbers?

A free 30-minute call, a written audit inside 48 hours, and an itemised quote within five business days. No pitch deck, no pressure.

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