Generative engine optimisation
When a buyer asks an AI assistant for a shortlist, you either appear or you do not. GEO is the work of becoming a source those systems trust enough to name.
The problem
Generative engines do not rank pages. They assemble an answer from sources they already trust — and they trust entities they can verify: a consistent business name, a real address, independent mentions, structured facts, and pages that state things clearly enough to be quoted.
That means GEO is mostly unglamorous entity and citation work. It is also genuinely early, which is why I will not sell you a dashboard that pretends to measure more than it can.
What changes
- A consistent entity across your site, schema and every third-party listing
- Content written to be quotable — specific claims, dates, numbers
- Citations from sources generative engines actually retrieve
- A fixed prompt set tracked monthly so you can see movement, not vibes
What is included
Everything below is in the standard engagement. Nothing is held back for an upsell.
- Entity audit: name, address, phone, descriptions and category consistency across the web
- Schema work: Organization, Service, Person and FAQ markup that states facts plainly
- LLM-friendly content architecture — answer-first pages, definitions, comparison tables
- Citation building on directories, industry lists and partner pages that get retrieved
- Monthly AI-visibility report against a fixed prompt set, with the raw answers
- Quarterly review of what changed in the engines and what it means for you
How it runs
The first ninety days
- BaselineWe record what five assistants currently say about your category and your brand. That baseline is the whole point — otherwise nobody can prove progress.
Weeks 1–2 - EntityFix the inconsistencies first. Duplicate addresses and mismatched descriptions are the most common reason a brand is not retrievable.
Weeks 2–4 - ContentRewrite the pages an assistant would need in order to recommend you, with quotable specifics.
Month 2 - TrackMonthly prompt set, raw answers saved, changes explained in plain language.
Ongoing
Who this is for
- B2B companies whose buyers already use AI assistants to build shortlists
- Brands with a category position worth defending
- Companies prepared to be patient for 3–6 months
Who it is not for
- Anyone wanting guaranteed ChatGPT recommendations — nobody can honestly offer that
- Brands with no web presence at all; fix the basics first
- Companies that need results this quarter and nothing else
Pricing
Published prices, no setup surprises
Every price below is a real starting point, not a teaser. Your final quote is itemised and fixed in writing before work begins.
GEO standalone
$600/mo
- Entity and content optimisation
- AI citation tracking
- Monthly report
GEO + National SEO
$1,600/mo
- Everything in National SEO
- Everything in GEO
- Unified search + AI strategy
Prices in USD. Month-to-month recurring plans; cancel effective at the end of any billing cycle. One-time items are billed 50% at kickoff and 50% on delivery unless your proposal says otherwise. See the refund policy for the 14-day first-month guarantee.
Questions
Straight answers
Can you guarantee we appear in ChatGPT?
Is GEO worth paying for in 2026?
How is this measured?
Related services
Not sure which one you need? The free 30-minute call exists for exactly that conversation — and if the answer is "none of them yet", I will say so.
Ready to talk about the numbers?
A free 30-minute call, a written audit inside 48 hours, and an itemised quote within five business days. No pitch deck, no pressure.